Differentiating your business from others has never been more important in the current climate; for some, client hospitality makes it to the bottom of the marketing strategy list because of the expense associated with it. However, more and more businesses are choosing to invest further in entertaining because the benefits strongly outweigh the cost. Here are three reasons entertaining clients can help your business to flourish:
If the client is spending money with you, no matter what service you are providing for them in return, it is always a good idea to make them feel extra special. Whether this is a lunch affair or even a simple coffee, this could make all the difference in whether your client continues to work with you. Maintaining and enhancing these existing relationships means that you won’t need to be finding new ones to substitute those who decide to work with your competitor.
Getting away from your desk is always healthy, and this goes for meeting your clients away from the office. An office is generally high-pressured, and your meetings will often take place in a cold and clinical boardroom. Having your client meetings outside of an office capacity means you will be more relaxed, which will in turn make your clients comfortable around you. Both parties can then focus on building and maintaining their relationship without feeling the pressures of an office environment.
Entertaining clients shows them your commitment to the cause. It is a way of thanking them for their continued loyalty, and shows your business in the best light possible. Making a fuss of your clients means that they will probably want to spend more with you, so any money you spend on entertaining becomes an investment rather than a cost.